Production Points
Video Production and Creation Points
Video Production and Creation Points
1
Video effectiveness
2
Define the target audience
3
Keep the timeline in mind
4
Concisely summarize the content
5
Think about the platforms to be used
6
Think about the story and pacing
7
Think about the persuasiveness of the voices used
8
Pay attention to copyright
9
Video production process
10
Production Cost Examples
POINT
1
Video effectiveness
The "Learning Pyramid" is a theory put forward by the National Training Laboratories in the United States which states that the more actively people learn content, the more it sticks in their minds. This theory states that video content, which appeals to both the senses of vision and hearing, remains in one's memory twice as much as article content, which appeals to our vision through text and images.
Video content, which enables viewers to understand high amounts of content and can spread information about your company, is more essential than ever as a corporate marketing and communication tool for branding, introducing products and services, recruitment, and manuals.
POINT
2
Define the target audience
Just like with other kinds of content, clearly setting your target audience and purpose are fundamental points in video production.
The content, composition and suitable format and length all differ depending on the purpose of the video, such as if the video is made for BtoB or BtoC products and services. Videos can be made as company guides, to introduce products and services, for branding, recruitment, film footage for exhibitions and events, signage, employee training, and for usage explanations and manuals.
POINT
3
Keep the timeline in mind
One characteristic of videos is that they show information based on a timeline.
They are like books where the content usually advances with pages being turned at set times.
Viewers basically can not turn the pages back again and return to where they were before.
Awareness of the media characteristics unique to this medium is essential to producing highly appealing videos.
It is important to set a priority order for the content you wish to convey, with a firm concept in mind. This includes, for example, placing an eye-catching image that draws users’ attention at the start of the video, and placing the message you want to convey at the very end. Good construction leaves a lasting impression on users.
POINT
4
Concisely summarize the content
It is common for video producers to get caught up in video production and feel like they have to stuff their videos with lots of content. Unfortunately, this leads to content that is unclear and lacks impact.
Viewers also tend to get tired of longer videos quickly due to the overwhelming amount of information.
The most important thing for video content is for the users to want to watch until the end.
Basically, it is important to summarize the content concisely, aiming for a video length that is within 3 minutes. This is said to be the amount of time that viewers can sustain their attention.
Exceptions include lectures and study sessions in owned media. When showing these videos, longer times are actually more effective.
POINT
5
Think about the platforms to be used
Along with the development of digital devices and social media, users are watching videos through an increasingly diverse number of mediums and environments. This includes the showing of videos through media owned by the company including company webpages, YouTube, Twitter, Facebook, Instagram, as well as sales tools, events and exhibitions, lectures, and study sessions.
Suitable lengths and methods of expression are considered for each medium and device.
In video production, it is important to choose the most effective platforms that suit your target audience and objectives.
POINT
6
Think about the story and pacing
Important points in video production include telling a compelling story, and having a good sense for well-paced development in the video, to ensure that viewers will want to watch until the end.
Telling a compelling story in videos is considered a useful tool for increasing audience interest and sympathy, as well as helping them form a connection with the company.
When telling a story in your videos, it is important to clearly define the story’s composition and development, and to make sure that the story does not go on for too long.
It is also important to consider the pacing and rhythm of the video. This includes visual expressions such as scene transitions and onscreen text, and effectively using audio, such as music and sound effects.
POINT
7
Think about the persuasiveness of the voices used
In videos that handle visuals and audio, the voices of people in the video are an important factor to consider.
Even with narration that explains the message and contents of your video, viewers will get very different impressions depending on the voice used. The gender of the speaker, tone of voice, and inflection are all important factors that influence viewer impressions.
It is also important to think of ways of constructing the video that keep in mind the sympathy and persuasiveness of the voices used. Opinions from actual users of your products and services, and interviews with researchers and developers, can help with this.
POINT
8
Pay attention to copyright
Various materials are used in video production. These include video materials such as newly shot videos and CG, animation videos, and footage, still images such as photographs and illustrations, and sound materials such as BGM and sound effects.
It is very important to confirm whether the materials you use violate copyright or not, and to confirm the terms of use of each platform, including the allowed usage scope and usage period.
POINT
9
Video production process
Here we explain the production process, from the quotation to delivery after first receiving your inquiry.
Please look here for details on the production process.
POINT
10
Production Cost Examples
The reference prices listed here for each medium are rough estimates. Please use them as a reference as you consider our services.
Please look here for information on production price examples.
