Production Points
Web Production and Creation Points
Web Production Points
Web Production Points1
Define your target audience and objectives
2
Think of your design concept
3
Share your brand message
4
Design the entry form
5
Take great care with image and photograph quality
6
Consider doing web updates in-house
7
Think of an SEO strategy
8
Think of connecting your site with social media
9
Web production process
10
Production Cost Examples
POINT
1
Define your target audience and objectives
Corporate websites are commonly used to show the appeal of your company's products and services to potential customers, leading to purchases and transactions.
Producing a more useful and effective website does not just involve introducing products and services. It is important to clearly define what you want to convey and provide, based on the objectives you want to concretely realize, such as increasing sales, recruitment, branding, and making an e-commerce site. This is all done upon defining the target customers for your company's products and services.
For web production to go smoothly, it is also important to clarify your budget, delivery date, and other points.
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2
Think of your design concept
The design concept is set to maintain consistency throughout the entire website, after taking into account a clearly defined target audience and objective.
A design concept is essential for ensuring that the website components, such as the design and direction as well as the terminology and writing, remain consistent throughout.
By clearly defining a design concept, you can also see points in the website production that you should focus your energy on.
Superior web design is a result of hard work on the content and composition of a website, based on this design concept. The content and composition should ensure that users can simply and intuitively access the site regardless of any differences between PCs, smartphones, and other devices. They should also make the user want to stay on the site for longer times, and reduce the rate at which they leave.
But it is important to not get too caught up in the creation process, and not stuff the site with too much content.
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3
Share your brand message
For companies, web sites are important tools that also affect their branding.
The top page is especially important when making a website. It is much like the cover of a book.
Of course, the top page is an important element for a website. But as many visitors use search engines these days, more of them directly access content pages without going through the top page.
Just like with the top page, you should always be aware if the content pages can accurately communicate a brand message that can connect to your company’s strengths. This includes what you convey, what you provide, and what features you offer through the content pages.
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4
Design the entry form
On your company website, the entry form is indispensable for getting users to take action, including information requests, applications and purchases.
However, just putting an entry form on you site does not ensure an increase in user activity. Even if you can lead users to the entry form, many of them will give up partway through if entering their information is too complicated.
When creating an entry form, you should strive to create interface designs and layouts where users can easily enter their details throughout the whole process. The most important thing is to consider the user’s perspective, and not just focus on the appearance of the design, but also include auto-complete functions that predict the content entered and that reduce the entry burden for users.
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5
Take great care with image and photograph quality
Pictures, such as photographs and illustrations, that can instantly convey your company’s image, are essential elements for your website.
A single appealing photograph is more effective at winning users over than sentences that go on for several lines.
Users also lose focus if there is too much text on their display screen, leading to higher rates of them leaving your site. Seeing images as you scroll the page can be quite eye catching.
One of the most important things you want to work on is photograph and picture quality.
Image quality is important for both distinguishing your company from the competition and for your company’s branding. It can also increase the amount of time users stay on your webpage.
Even if you don’t have the budget to produce your own original photographs and illustrations, you should keep in mind web sites that have high image quality, such as image sites that you can use for free.
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6
Consider doing web updates in-house
When creating a website, you can’t avoid the need to update site information.
More companies are adopting CMS (Content Management Systems) that enable them to simply update their sites in-house, without relying on subcontractors, when they want to add small amounts of content or timely articles.
WordPress is notable among these options for being an open-source license that can be used for free. WordPress has been adopted for many corporate sites, since it has a range of over 40,000 plugins that can be used, and is very cost-effective.
However, expanding the use of CMS methods to all aspects of your site is like mistaking the means for the end. It leads to concerns about lack of consistency on your site, among other issues.
Creating a concept with a solid focus is important even for updating your site.
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7
Think of an SEO strategy
The number of views for your company’s website is the key to achieving your objectives.
Improving your ranking on search engines, and being displayed at the top, are both important factors in getting many more visitors to your site.
Users who visit your site through search engines tend to actively make information requests and applications, and make more purchases.
Your strategy for SEO (Search Engine Optimization) is incredibly important in getting more visitors.
Important points for optimizing your site include imagining why users are visiting and what keywords they are entering in search engines. You should also optimize your site so that it can easily be understood and evaluated by search engines. You can do this by incorporating content and highly relevant keywords on your site.
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8
Think of connecting your site with social media
Social media websites are now influential media platforms. There is a remarkable tendency for visitor numbers to see large increases from social media sites to company websites.
In addition to your SEO strategy, you must consider linking your website with social media platforms.
Many companies are utilizing social media to raise awareness of their products and services, and to guide visitors to their websites.
A good idea is to choose the most effective media platform that is suitable for your target audience, and open an account for your company there. Potential options include Facebook, Twitter, LINE, YouTube, and Instagram.
Social media posts that grab the interest of social media users and make your company more likable lead to increased views on your website. Examples of good posts are information on your company’s products and services, trending topics, useful knowledge such as trivia, and content that is similar to a casual diary entry.
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9
Web production process
Here we explain the production process, from the quotation to delivery after first receiving your inquiry.
Please look here for details on the production process.
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10
Production Cost Examples
The reference prices listed here for each medium are rough estimates. Please use them as a reference as you consider our services.
Please look here for information on production price examples.
