Production Points
Novelty Items Production and Creation Points
Novelty Items Production and Creation Points
1
Define your target audience
2
Think of the places and timing for distribution
3
Think of a compact size
4
Think from the target audience's perspective
5
Think of novelty items that can become popular discussion topics
6
Be sure to prepare spare copies
7
Complete original novelty items
8
Digital novelty items
9
Novelty Item Production Process
10
Production Cost Examples
POINT
1
Define your target audience
Distributing novelty items is widely used as an effective tool for sales promotions, branding, and advertising in stores, commercial facilities, exhibitions, and events.
When producing novelty items, you must first clearly define a target that is in line with your objectives.
What kind of novelty items will you distribute? What kind of customer are you making them for? What are you aiming for? First set your objectives for the novelty items. For example: for female customers, choosing stylish and cute beauty goods. For men, choosing practical items such as business goods. Are the novelty items for BtoB, BtoC, sales promotions, or branding? After deciding these objectives, narrow down your target audience by factors such as gender, age, family structures, and preferences and tastes. This will lead to novelty item production that can more strongly promote your company.
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2
Think of the places and timing for distribution
To create effective novelty items that better communicate to your target audience, you should keep in mind where the novelty items will be distributed as well as any seasonal factors. This includes the timing of distribution, and how the novelty item will be distributed.
Choosing distribution places for your novelty items, as well as items that keep seasonal timing in mind, are both essential factors for producing novelty items that both satisfy your target audience and entice them to use the items. These matters should also be decided based on practicality, which is an important element required of novelty items. Examples include wet tissues, beverages, and reusable bottles that can actually be used in places during warmer seasons when people go out on excursions, and disposable heaters and blankets during winter.
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3
Think of a compact size
Size is an important point for novelty items that users often taken at shopping establishments, exhibitions, events, and other outdoor destinations. The novelty items should not be too bulky or heavy, and should be easy to take home.
Many users will not take items that are too large, even if the item is practical and has been created with seasonal factors in mind.
Other companies will also be distributing their novelty items alongside yours at venues for exhibitions and events. So it is important to create your novelty items with a compact size in mind. They should be easy to freely take and easy to carry home. Examples include making practical tote bags into novelty items and making your larger items foldable.
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4
Think from the target audience's perspective
Displaying your company name and product logo are essential elements in novelty item production.
However, placing too much emphasis on your company name, product name or message because you’re only concerned about the promotion’s effectiveness can lead to users having a negative image of your novelty item. They may think the design is bad, or that the item is cheap or difficult to use.
You should strive to have designs and color usage that always keep the target audience’s perspective in mind, making them want to have and use your novelty items.
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5
Think of novelty items that can become popular discussion topics
To distinguish your products and service from the competition, you should think of novelty items that have a big enough impact to be easily adopted on social media platforms, and that can become popular topics.
In addition to creating items that are practical, choosing items that can become popular topics which capture your target audience’s attention can lead to effective promotions. Creating novelty items with an impact is important. This includes food novelty items such as sweets that use popular ingredients seen on TV, and giving a special feeling for the item through its uniqueness or rarity.
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6
Be sure to prepare spare copies
For novelty items, it’s important to produce enough spare copies.
It doesn’t matter if your item is a hot topic if it’s sold out and can’t be distributed to your audience. This will give them a negative image of your novelty item.
When preparing spare copies, consider making around 5-10% more than your assumed production numbers. Be prepared for orders by always making a lot of copies.
Spare copies can also be useful as materials for the next time you produce novelty items. They can be used for seasonal-limited novelty items such as calendars.
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7
Complete original novelty items
For more specific purposes and target audiences, such as new product launches, special anniversary events, important customers, and stockholders, novelty items that are produced with completely original shapes, colors, and finishes are effective options.
You can effectively promote the appeal of your novelty item through various factors, such as distinguishing it from other items, and leading to more original and impressive promotions.
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8
Digital novelty items
As social media and digital devices become more widespread, there are more novelty items being distributed in digital data form in addition to tangible objects. These digital items include LINE stamps and wallpapers, virtual characters and virtual items, and AR (Augmented Reality).
Digital novelty items that utilize the unique features of digital formats are gaining attention as tools for more effectively delivering to target audiences. Digital data is more immediate, can more easily become popular topics of discussion, and can more easily go viral.
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9
Novelty Item Production Process
Here we explain the production process, from the quotation to delivery after first receiving your inquiry.
Please look here for details on the production process.
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10
Production Cost Examples
The reference prices listed here for each medium are rough estimates. Please use them as a reference as you consider our services.
Please look here for information on production price examples.
