Eye Catch
Refers to visual elements that get viewers’ attention.
Design Glossary
Here we simply introduce design terminology!
This glossary explains terminology that is often used regarding productions that Design Partner handles.
A
A
Icon
A word that means graphics. Usually refers to pictures and illustrations that indicate functions in personal computer and smartphone applications.
Outlining
Refers to work that frames an outline around text, and that is for preventing garbled text and font changes in printing.
Assign
This word is used when assigning and dividing roles in business situations. The expression “assigning a designer” is often used in the design industry.
Rough Materials
Refers to photographs, diagrams, and illustrations that are used temporarily.
Anchor Text
Refers to text displayed in links that go to other web pages from the page you are currently viewing. By simply writing the page content of the link destination, you can improve the SEO for your site.
Ambassador
Refers to things that create connections between companies and users, as well as things that strengthen existing connections.
Architect
This word means “the person who designs.” In the IT industry, technicians who design and construct systems are called “system architects.”
Art Paper
A kind of coated paper, this lustrous paper is coated with white pigment on both sides. It is mainly used in covers for magazines and catalogs that want to show their photographs in a visually appealing way.
Art Director
Refers to the person responsible for supervising visual expressions in productions for advertisements and graphic designs, and for assembling a production team.
Art Deco
An art style that was born in France between the 1910s and 1930s, and that became popular in Europe and America. It features modern designs that frequently use geometric lines and symbols. Art Deco gained popularity as a rational alternative of the Art Nouveau style, which featured organic and asymmetric designs.
Art Nouveau
An art style that became widespread throughout Europe from the end of the 19th century to the 20th century. Art nouveau features organic curves and decorations that symbolize flowers, plants, and ivy, and its use expanded to various fields such as furniture and architecture.
I
Illustrator
An adobe application used when designing. As a drawing tool used for design, including illustration production, logos, advertising, and packaging, it is used in several fields such as the printing industry.
Solid Color
On printing sites, this term refers to the state of each CMYK color ink being painted 100%.
Inkjet
A printing method in which printing is carried out by directly spraying particulate ink on paper.
Insight
A sudden but accurate and deep understanding of something. But in marketing, “insight” refers to consumer’s unconscious true feelings and desires.
Index
Mainly refers to the table of contents and index in paper mediums. Online, index refers to the top page of a website.
Index Page
Here, “index” has a meaning like “title,” and this term refers to a page like a table of contents where the published content is mainly compiled in the beginning of a publication.
Infographics
One way in which information and data is expressed visually. Refers to charts and tables that visually organize and graphically express information that cannot be well conveyed through text and numbers alone.
U
Web Design
Producing visuals such as websites and web advertisements. Refers to all tasks related to web production, such as element organization, layouts, flow line design, and producing graphics for use on sites.
Strike Through
This term refers to when ink penetrates the back of a paper when printing.
Serif
Refers to the triangular ornaments on the right edge and angles of text, which the Japanese font Ming has.
E
Editorial Design
Refers to work that visually organizes and edits elements in printed materials with many pages, for example catalogs, newspapers and magazines.
Embossing
Refers to processing that makes designs look like they stand out. As an example in our everyday lives, you can see this embossing on numbers and figures on cash cards and credit cards.
O
Owned Media
Refers to internet media operated by a company, such as a company’s official website as well as social media including Twitter and Instagram.
Golden Ratio
Refers to a ratio of around 1.6 to 1, considered to be harmonious and visually appealing.
Offset Printing
Refers to printing that uses boards. The finishing is high quality, and it has excellent reproduction of photographs and colors. This printing method can also be carried out in a short time. Two features of this printing method include the ability to repeat prints after a board is made once, and being able to keep costs down the more copies you print.
Fold Mark
An instruction line indicating the location of where a printed material will be folded.
alt attribute
Refers to text information that stands in for images. It is also called “alt text.”
On Demand Printing
This printing method does not use a printing board, and instead directly outputs digital data. With this method, you can cheaply print small numbers of copies and finish them within short delivery times.
Online Storage
Refers to services that let users save their data on the internet. By saving it online, you can share your data even if you are in a faraway place, and you can also create a password if you are worried about security.
Organic Design
Organic design refers to designs that take inspiration from plants, nature and living creatures, that characterized the midcentury period of design.
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