Design Partner's Production Points
Here, we teach you production points related to every medium, including the necessary knowledge, know-how, and reference samples for design. Refer to these if you'd like to further improve your design performance.
Pamphlet and Catalog Production Points
Catalogs are commonly used as a tool to show the appeal of your company's products and services, which leads to customers purchasing them.
However, catalogs are not just for simply introducing products and services. The content and composition of a catalog changes depending on the purpose. Some common objectives include sales support, new product introductions, service introductions, comprehensive catalogs, and branding, and common purposes include BtoB, BtoC, business discussion tools, display in stores, distribution at events and exhibitions, and DM.
When it comes to catalog production, people tend to be captivated by surface-level elements, including design and appealing appearance. However, the most important point for creating a superior catalog is clearly defining your objectives and purposes, such as what you want to convey and realize with the catalog's production.
Packaging Production Points
Packaging is not just there to simply protect the product. The most important role for packaging is to catch the eyes of users, clearly express the appeal of the product, and to make customers want to hold the product.
Packaging can also be useful as a branding and advertising tool. As a memorable icon for users, packaging can be a design asset.
We tend to be captivated by surface-level elements such as designs and color usage that stands out, and how beautiful packaging is. However, it is important to clearly define the package's concept. This includes what you want to convey and realize with the produced packaging, based on a firm understanding of the product's features, image, and brand, as well as the kind of customers you hope to attract.
Video Production Points
The "Learning Pyramid" is a theory put forward by the National Training Laboratories in the United States which states that the more actively people learn content, the more it sticks in their minds. This theory states that video content, which appeals to both the senses of vision and hearing, remains in one's memory twice as much as article content, which appeals to our vision through text and images.
Video content, which enables viewers to understand high amounts of content easily and can spread information about your company, is more essential than ever as a corporate marketing and communication tool for branding, introducing products and services, recruitment, and manuals.
Production Design Production Points
There are several important things to do when designing and producing three-dimensional objects. Examples include commercial production of toys, stationery, and daily goods using existing products and characters, as well as figures, stuffed dolls, and character costumes made from flat surface designs. It is important to research the client's business model, brands and products, character history and background, worldview, values, target audience, created products, as well as the situations and objectives used in the object. It is also important to deeply understand the concepts behind the products and characters. Another important point is to grasp attitudes and trends in the world, including those of your target audience.
Web Production Points
Corporate websites are commonly used to show the appeal of your company's products and services to potential customers, leading to purchases and transactions.
Producing a more useful and effective website does not just involve introducing products and services. It is important to clearly define what you want to convey and provide, based on the objectives you want to concretely realize, such as increasing sales, recruitment, branding, and making an e-commerce site. This is all done upon defining the target customers for your company's products and services. For web production to go smoothly, it is also important to clarify your budget, delivery date, and other points.
Object Production Points
There are several important things to do when designing and producing three-dimensional objects. Examples include commercial production of toys, stationery, and daily goods using existing products and characters, as well as figures, stuffed dolls, and character costumes made from flat surface designs. It is important to research the client's business model, brands and products, character history and background, worldview, values, target audience, created products, as well as the situations and objectives used in the three-dimensional product. It is also important to deeply understand the concepts behind the products and characters. Another important point is to grasp attitudes and trends in the world, including those of your target audience.
Logo Production Points
Logo design is a very important element in constructing a visual identity for your band. When creating a logo that will appeal to users' visual senses and give them a strong impression as a brand symbol for your company, products, and services, it is important to think deeply about that brand. Conduct detailed research on the brand's history and background, concept and values, and target audience, and organize that data. Deeply understanding and visualizing the brand will lead to a logo that is congruent with the brand image and identity and communicates effectively with your target audience.
Novelty Item Production Points
Distributing novelty items is widely used as an effective tool for sales promotions, branding, and advertising in stores, commercial facilities, exhibitions, and events. When producing novelty items, you must first clearly define a target audience that is in line with your objectives.
What kind of novelty items will you distribute? What kind of customer are you making them for? What are you aiming for? First set your objectives for the novelty items. For example: for female customers, choosing stylish and cute beauty goods. For men, choosing practical items such as business goods. Are the novelty items for BtoB, BtoC, sales promotions, or branding? After deciding these objectives, narrow down your target audience by factors such as gender, age, family structures, and preferences and tastes. This will lead to novelty item production that can more strongly promote your company.
Company Brochure Production Points
The main objective of a company brochure is to be a tool for communicating information regarding your company's branding, history, philosophy, and business content. For company brochure production, the important things are to narrow down your target audience, and clearly define a concept and what information about your company the brochure will promote to your audience.
Depending on the situation you want to use your company brochure for, the published contents and design can widely vary. You need different content and designs if the brochure is used for corporate branding, as a sales tool, for recruiting, or for investor relations reports. It is important to first spend some time working out a concept.
Product and Model Photography Points
Photographs leave a big impression for your products and services in various mediums - from pamphlets and catalogs, to flyers, magazines, posters, websites, and banner advertisements. When taking photographs used in advertising, two important points are to clearly define the objective and medium used.
What kind of impression do you want to convey through the photographs? What do you want to promote the appeal of? After setting these objectives, construct the worldview and concept you want to convey, then think about the direction you want to take when constructing them - such as the tone, texture, and the kind of story you want to tell.
When taking photographs, it is important to keep in mind various factors. These include matching the characteristics of the medium used, the layout of the product or human model that will be the focus of the photograph, and choosing a suitable view angle, such as a vertical position or horizontal position.
Character Production Points
Characters embody the concept, and appeal of a company, products and services in an easy-to-understand form. They intuitively appeal to users. They also improve awareness of a company, and at the same time, are widely used in company marketing as essential avatars for creating a positive image, including familiarity and likability, in customers' minds.
First, you need to deeply understand your company, products and services, and clearly define their concepts and target audiences. After that, detailed discussions about what you want to communicate using the character are vital for creating likable characters that lead to improved company awareness and image.
Magazine and Book Production Points
When creating printed products such as PR brochures, magazines and company newsletters, there are several things to think about. First, set a target that is in line with your purpose and objectives, and draw up a concept. You should then clearly define the priority order for news and articles you want to communicate to the audience.
By adding variations to image and article volume, as well as layout, by making high priority items larger and lower priority items smaller, you can make a PR brochure, magazine, or company newsletter that has more effective communication and that your audience wants to read.
Instruction Manual Production Points
The main purpose of an instruction manual is to be a reference for how to install and use products, and how to deal with troubleshooting and other issues.
When creating an instruction manual, you must narrow down the potential users who will be the target audience for your product. But you must also imagine which situations the publication will actually be read in. What kind of people will read it, and when?
It is also important to be aware that instruction manuals and manuals may not be actively read by users.